Conversion Rate Optimization (CRO)
Streamline the customer journey. Minimize clicks.
Full-service CRO Agency that guarantees results for online businesses.
We turn your website visitors into paying, loyal customers through user testing, data analysis, and AI-driven software.
CRO Deliverables
- RLower acquisition costs
- RIncreased web traffic
- RBetter understanding of customer
- RIncreased customer lifetime value
- REnhanced user experience
AI to Minimize Friction
When it comes to improving your marketing conversion rates, AI can be the secret ingredient that takes your marketing efforts to the next level.
AI conversion rate optimization has empowered iDIG to analyze huge amounts of data, predict outcomes, generate tailored content, and—ultimately—get even higher conversion rates. It takes the guesswork out of CRO, helping us make data-driven decisions with greater confidence and precision.
generate tailored content get higher conversion rates
Mobile Optimization
CRO for mobile has become increasingly important in recent years as mobile traffic continues to grow and dominate global internet usage. If your mobile experience is not optimized for conversions, you risk losing out on potential revenue and customers. iDIG will help you gain valuable insight into customer interactions, common patterns, and the bottlenecks and frustrations that may block them from converting.
UX Design & Development
iDIG’s Managed Services plans include ongoing design and development support so we can execute, test, and deploy CRO improvements, bug fixes, updates, and new functionality. Our designers can also help support your marketing efforts by creating assets, landing pages, and email marketing creative.
A/B Testing
A/B testing is one of the most important functions of conversion rate optimization. There are many agencies out there that say they do A/B testing but not all of them do it correctly and to the complexity needed for a conversion optimization project to be successful. iDIG’s CRO methodology ensures all A/B testing is based on data and user information to achieve the greatest likelihood of success.
Why iDIG?
- 15+ years of results
- End-to-end optimization expertise
- Proven CRO specialists
- 100’s of clients across North America
Our CRO Process
Analysis
It all begins with a thorough analysis of your digital assets and advertising results. Basically, we find out what’s going wrong and where. We will look at the following:
- Google Analytics
- Website Performance & Traffic
- User Experience (UX)
- Information Architecture
Strategy
Once we’ve identified opportunities for optimization, we formulate a holistic plan. One that’s measurable and repeatable, and that ultimately brings you more business. In this step of the process, we will:
- Identify key metrics
- Determine target audience
- Collect user feedback & other data
- Create an action plan & roadmap
Testing
The testing phase involves A/B testing to validate the effectiveness of each CRO element. We’ll test different versions of ads, landing pages, etc., so we can scientifically measure the impact on conversions and see what’s working. This phase may include:
- New designs
- Improved creative assets
- Unlimited A/B testing
- Analysis of results
Implementation
We then implement all the changes based on what we learned from the testing. CRO is an ongoing process, so we will continue testing and implementation to constantly improve conversions. During the implementation stage we:
- Deploy proven tactics
- Perform ongoing refinements
- Monitor results & track data
- Provide support & consultation
Conversion Rate Optimization (CRO) FAQ
How much does CRO cost?
This depends on the work involved. Depending on whether you want only certain areas of your business optimized, or everything. There are also a few ways CRO agencies charge their clients, including retainers and per project. iDIG typically establishes a retainer for CRO services as conversion rate optimization is an ongoing process that requires continuous refinement.
What is Conversion Rate Optimization (CRO)?
Conversion Rate Optimization is all about improving the results of your marketing campaigns. It’s not just about driving traffic—it’s about ensuring your traffic does something meaningful when it arrives. This could be purchasing a product, signing up for a service, filling out a form, or clicking a link.
For example, if you want more people to sign up for your service, you need to optimize a number of aspects of your marketing and advertising. iDIG has been doing this for companies across a range of industries for many years. We really know how to improve all areas of your digital marketing to get you better conversion rates, whether you want more website traffic, more sales, or a greater number of qualified leads.
What is AI Conversion Rate Optimization (CRO)?
Conversion Rate Optimization (CRO) involves using AI to improve conversion rates.
AI CRO tools usually rely on machine learning algorithms. These programs process and analyze vast data much more quickly than humans can. They spot patterns like visitor actions or connections to conversion rates.
What makes AI-powered CRO impressive is its predictive ability. After spotting data patterns, algorithms predict future results. It helps marketers forecast results and optimize campaigns accordingly.
How to Calculate Conversion Rate
Conversion rate is calculated by dividing the number of conversions by the number of visitors and multiplying that number by 100 to get a percentage.
Let’s say you’re defining a conversion as a form submission on your website, and you have a form on every single page of your website. In that case, you’d divide the total number of form submissions by the total number of website visitors and multiply it by 100. So if you had 1,000 submissions and 20,000 visitors last quarter, then your conversion rate would be 5%.
What does a CRO agency do?
A CRO agency is a marketing company that helps businesses optimize their conversion rates. This includes improving website performance, tailoring ads, building SEO, and much more. CRO agencies like iDIG audit companies, run tests, and devise and deploy strategies that increase conversions. CRO agencies can also help lower CPA and better target a business’s ideal audience.